Why Change?
Why change?
I'm not a devotee of Seth Godin's. I've started Permission Marketing
twice and put it down twice. I guess I like techno-thrillers and
murder mysteries more right now. I subscribed to his webfeed, and
deleted it. I just wasn't getting anything out of it.
So what's this and why do I find myself intrigued by ChangeThis.
Here's
the premise. Great ideas change things. So Seth Godin is
starting a movement where people post manifestos on a topic.
These are to be well thought out, deep thinking, challenging the status
quo kind of things.
In the PDF introducing the manifesto, it all
sounds good. It discusses that no one has long discourses any
longer. Short articles, sound bites, etc are depriving us the
chance to think. Probably so.
Amy, commented on the choice
of PDF as the distribution medium. PDF, unlike, say, Flash, isn't
ubiquitous; I've seen estimates of around 70% of Internet users have
Acrobat Reader installed. I have to agree with her there.
Could pose a distribution problem. On the other hand, it's easy
to e-mail. It is cross-platform. PDFs can look really nice
too. I think the approach of blog-type posts with the option of
on-the-fly PDF export is a nice middle ground.
But back to the
idea. Well, I have to see how the first manifesto comes out, that
is besides the Manifesto on manifestos…which by the model Seth
proposes, if enough people think it's a good idea, the idea will
spread. If the idea is a stinker, it just dies. Also
interesting in this discussion is how Seth implores people to be open
minded, respectful, and kind. Listen to other ideas, especially
ones you don't agree with. And even if you don't agree
with it, if it challenges you, maybe still pass it on. Comment on
your blog, he suggests, and say “I don't agree with this point of view,
but this is well written…”
So, I'm passing this idea around. Let's see how far it goes.
Amy
Gahran's discussion of ChangeThis, and some excellent commentary on
it. She raises good points⁄questions here. Source link: http://blog.contentious.com/archives/000297.html
The main ChangeThis website Source link: http://www.changethis.com/index.htm
The
ChangeThis blog. Posts are just okay at this point. By I
think it's worth me going back for another read (instead of a skim).
Source link: http://blog.changethis.com/
Link
to the PDF. If you want to save a copy on your drive, you have to
right-click on the homepage and select “Save this link as…”.
The standard PDF toolbar isn't available for this PDF. Source
link: http://www.changethis.com/files/CT-manifesto.pdf
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