USA Today: More good press on business blogging

The USA Today article is pretty trite, but the message that is
being repeated over and over since BlogOn 2004 is that blogs are good
for business and the business of blogging is good.
The
snowball effect is really taking hold. It seems that all the
major papers having written an article on business blogging. Even
as a relatively new blogger myself, I am passionate about blogging and
am frankly happy that blogging is getting this attention. I know
it won't last, but let's enjoy it while it does.
Blogs Improve Business Processes
“For a few years now, blogs have given tech-savvy individuals a platform to publish directly to the Internet their personal opinions on everything from relationships to politics.
“In a sign blogs are moving mainstream, major technology companies including Microsoft and IBM came together at a recent conference to discuss the profit potential of the Web publishing format.
“The growth in the number of blogs, and those who read them, continues to attract attention from business leaders, including Microsoft's chairman Bill Gates, as a means of enhancing companies' communication more directly with employees, partners and customers.”
Spencer Swartz. Blogging and Business Moving Mainstream. USA Today. July 28, 2004.

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