The Nitty Gritty Behind the Glamour / Help Yourself to a KPI!
Sometimes a great web metrics comes around that I know most people can wrap their heads around. This is one of those articles. Here's the skinny. Develop meaningful Key Performance Indicators (they could've actually spelled out the acronym a little sooner) that help you gauge your site's success. Downloads to sales, whitepapers, page views/session, etc. Then report them clearly and sucintly. Man where was this article three years ago?
The Nitty Gritty Behind the Glamour / Help Yourself to a KPI!