You might say I’m a bad blogger. I talk about writing everyday. I talk about what it takes to keep improving your craft. And yet, my blog here has languished for about four years. No new posts No new podcast episodes Pretty much no new nuthin’ since March-April 2021. And why is that? I was…
Lack of process is the kryptonite to any content marketing strategy I’ve seen it happen time and time again. People develop a great content strategy then nothing seems to work out. They’re not achieving their goals and the whole effort starts to lose steam. The whole content strategy they spent so much time on fails….
In the decade plus I’ve been doing content marketing for startups, SMBs, and enterprises, there’s one sure thing that will derail any content marketing effort: not having established production, approval, and publishing processes. Without processes and plans, as people get busy with other things, content marketing becomes an “oh yeah we should post something, but…
I’m working on a content creation engine program for SaaS companies. As I’ve been gathering my thoughts on what makes a great content engine, I’ve hit on five things you need to know first BEFORE you start publishing. Who are you writing for? Who is your audience? What are the personas? What topics do those…
In which our hero, revamps his neglected website, imports content from Medium, and says: “F*ck it, I like being a writer”. I’m back in the freelance writing and content game. Hit me up. I buy ink by the barrel. From the day I started looking I resisted going back to freelance work. I took on…
You see the mountain you need to climb, now how do you get there? “A woman on a ledge high over a wooded valley” by Mike Wilson on Unsplash Let’s get the whole goal-strategy-tactics definition out of the way first. Lots of people mess this up and it’s essential to get this right out of the gate….
