content calendar

Without a content process your content strategy will fail

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Lack of process is the kryptonite to any content marketing strategy I’ve seen it happen time and time again. People develop a great content strategy then nothing seems to work out. They’re not achieving their goals and the whole effort starts to lose steam. The whole content strategy they spent so much time on fails. … Read more

Creating a Great-and useful-Content Calendar

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What’s your favorite way to build a content calendar? I go between Asana and Trello myself, but more importantly, does your content calendar have everything you need to power a content marketing creation engine? All content calendars need: Title/Subject where the piece is in the process who is doing the writing who is approving when … Read more