Stop Overthinking SEO

This is how I’ve approached SEO for over a decade. No matter what Google does with its algorithms, the content I write ranks.

I follow Matt Cutts’ advice from WordCamp 2009 (when he still worked at Google):

  • Write descriptive headlines
  • Use headings to separate sections and highlight big points
  • Use descriptive link text (ie never/rarely click here)
  • And most importantly…

Write like a human.

When Matt gave his talk spam results and keyword stuffing were big problems at Google. Matt’s job was to get spam results out of results.

He succeeded, but I think people still over-complicate SEO.

Keyword research is good to understand what people are looking for and what terms related to the topic you might think about. I get post ideas and insight from other posts. But most of all I start with a simple question:

“What would I like to know if I asked this question?”

I use that to guide everything else. Tone, style, wording, links. Everything comes back to being in the head of the reader. Don’t make SEO a chore. Write good content on the topics relevant to you and your product/solution/business.

And follow Matt’s rules.

You’ll be fine.

I originally posted this on LinkedIn inspired by another post hitting the similar points:

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