3 Essential Parts of a Winning B2B Content Strategy
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3 Essential Parts of a Winning B2B Content Strategy

If you don’t have these things, you don’t have a strategy, you’re just spraying and praying content. Building a content strategy is an essential part of marketing today. Too often I’ve seen marketers go off half-cocked with their content marketing strategies. Too often I see marketers missing these three essential pieces of their strategy. And without…

How to Write and Publish an Ebook Over the Weekend
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How to Write and Publish an Ebook Over the Weekend

How hard could it be to publish an ebook in a couple days? Actually, not that hard. As I’ve been freelancing more, I’ve been thinking how to get more business—a rather important part of the whole freelancing thing. A lot of people have downloadable giveaways like templates, worksheets, and ebooks on their sites. I figured…