Life gets in the way. My goal, as I ramp up my content marketing and freelance writing business, was to post here everyday. Following the example of Mark Evans and others, I wanted to post something interesting and insightful each day. Something to get people thinking. But I haven’t posted everyday. Not even close. Funny…
I’m working on a content creation engine program for SaaS companies. As I’ve been gathering my thoughts on what makes a great content engine, I’ve hit on five things you need to know first BEFORE you start publishing. Who are you writing for? Who is your audience? What are the personas? What topics do those…
It’s hard to write for clients if you’re always in your own head. But, not just your head, but your voice. The voice in your head that’s speaking while you’re writing. For a long time I only had one voice. You got Tris or you got nothing. It didn’t work so well. Sure, it worked…
It’s been misattributed to Ernest Hemingway for years, but “write drunk, edit sober” holds a lot more truth than you’d first think. Here’s why. While, yes, there is some evidence a couple drinks help creativity, let’s think more practically. Think about “write drunk” as when you’re in the zone, and words, ideas, and connections are…
What’s your favorite way to build a content calendar? I go between Asana and Trello myself, but more importantly, does your content calendar have everything you need to power a content marketing creation engine? All content calendars need: Title/Subject where the piece is in the process who is doing the writing who is approving when…
Ever feel like you generate a lot of great content ideas, even have great writers cranking out smart words, but never seem to get anything published? I was thinking about this while answering Jordan Behan’s post on content blockers. Way too often great content is lost when people can’t push it through the editing ->…
