Globetechnology:Google and your ‘personal brand’
I can't count how many times I've “Googled” someone. I concur with the article in that is it a great way to learn a little more about someone or a company and to see what old e-mail posts from a long forgotten mail list lurk in the depths of Cyberspace.You do have to be careful, though, not placing too much wieght on the results. My Larix Consulting site, waxes and wanes depending on how often I've updated it. I am in Google, therefore I am.
Source: Globe & Mail:Globetechnology:Google and your 'personal brand'