Tris Hussey Writer-Podcaster-Geek
Freelance Content Marketing & Podcast Production
It’s been a while, but I thought it was time to podcast again I love making podcasts. My first one was my “Walkabout Podcast” I started in 2005 and ran for a year or so. Just me walking around the neighborhood talking about marketing. Later Jim Turner and I did a show on Blog Talk … Read more
This is how I’ve approached SEO for over a decade. No matter what Google does with its algorithms, the content I write ranks. I follow Matt Cutts’ advice from WordCamp 2009 (when he still worked at Google): Write descriptive headlines Use headings to separate sections and highlight big points Use descriptive link text (ie never/rarely … Read more
In the decade plus I’ve been doing content marketing for startups, SMBs, and enterprises, there’s one sure thing that will derail any content marketing effort: not having established production, approval, and publishing processes. Without processes and plans, as people get busy with other things, content marketing becomes an “oh yeah we should post something, but … Read more
I’m working on a content creation engine program for SaaS companies. As I’ve been gathering my thoughts on what makes a great content engine, I’ve hit on five things you need to know first BEFORE you start publishing. Who are you writing for? Who is your audience? What are the personas? What topics do those … Read more
It’s hard to write for clients if you’re always in your own head. But, not just your head, but your voice. The voice in your head that’s speaking while you’re writing. For a long time I only had one voice. You got Tris or you got nothing. It didn’t work so well. Sure, it worked … Read more
It’s been misattributed to Ernest Hemingway for years, but “write drunk, edit sober” holds a lot more truth than you’d first think. Here’s why. While, yes, there is some evidence a couple drinks help creativity, let’s think more practically. Think about “write drunk” as when you’re in the zone, and words, ideas, and connections are … Read more