It’s been a while, but I thought it was time to podcast again I love making podcasts. My first one was my “Walkabout Podcast” I started in 2005 and ran for a year or so. Just me walking around the …
Stop Overthinking SEO
This is how I’ve approached SEO for over a decade. No matter what Google does with its algorithms, the content I write ranks. I follow Matt Cutts’ advice from WordCamp 2009 (when he still worked …
Announcing the Content Marketing Production Engine Program
In the decade plus I've been doing content marketing for startups, SMBs, and enterprises, there's one sure thing that will derail any content marketing effort: not having established production, …
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Coming Soon: Content Marketing Production Engine
I'm working on a content creation engine program for SaaS companies. As I've been gathering my thoughts on what makes a great content engine, I've hit on five things you need to know first BEFORE you …
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Get Out of Your Head
It's hard to write for clients if you're always in your own head. But, not just your head, but your voice. The voice in your head that's speaking while you're writing. For a long time I only had …
Let writers write, then edit
It's been misattributed to Ernest Hemingway for years, but "write drunk, edit sober" holds a lot more truth than you'd first think. Here's why. While, yes, there is some evidence a couple drinks …
