How To Plan A Long-Term, Content-Driven Marketing Strategy

You see the mountain you need to climb, now how do you get there? “A woman on a ledge high over a wooded valley” by Mike Wilson on Unsplash Let’s get the whole goal-strategy-tactics definition out of the way first. Lots of people mess this up and it’s essential to get this right out of the gate. … Read more

High gas prices might be the kick in the pants Vancouver needs

I’m no economist, but something has to give “Old, vintage and rusty blue gas pump located at a gas station at Los Alamos.” by Tim Mossholder on Unsplash One dollar and sixty cents a liter. Gas hit this stellar mark here in Vancouver?—?making it the highest gas prices in North America ever?—?and while I haven’t seen prices … Read more

Five Tips For Giving A Great Presentation

Or talk or speech or keynote. “A close-up of a microphone with a group of people in the blurred background” by Kane Reinholdtsen on Unsplash Here’s my trial by fire story when I gave my first important presentation, survived, and used those lessons to make public speaking and teaching one of my favorite things. Almost all my … Read more

Is That A Trick Question?

Interview questions are trick question, the trick is giving the answer you want Photo by Ian Schneider on Unsplash I’ve been doing a lot of interviews in the past while. Which means I’ve been asked a lot of questions. A lot of the same ones crop up over and over, and some questions really do feel like … Read more