This week I have my first guest on the show! Cassandra Jowett is the Senior Director of Marketing at Path Factory. Six years ago she started an in person group in Toronto for other content …
We’ve lost our authenticity.
I was thinking about how I approach writing, how I approach what we call blogging now (aka content marketing). It's just not the same. I've noticed the posts where I have to tone down "Tris", they …
Stop Playing Content Marketing Roulette
Make a plan, define a goal, and measure the results There is a lot to starting off your content marketing program that starts off with throw everything against the wall and see what sticks. When …
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If you create content to go viral, you’ve already failed
You can’t plan on it. You can’t create for it. I see a lot of posts and tips on how to make your content go viral. Or how to get thousands of likes. Or shares. Or comments. I have a real problem …
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Monday Tip: Are you sure you want to that?
And by that I mean anything from blogging to podcasting to video But mostly video and podcasting. When I talk with people about their sites and their content plans—content plans aren't …
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To Blog or Not To Blog, That’s the Wrong Question
Content marketing isn't solely about blogging or about words—It's about connecting If you had asked me ten, even five, years ago if your company should have a blog, I would have answered with an …
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