This week my guest is Tod Maffin (LinkedIn) who I met while he was at the CBC, which came after doing a stint in Marketing, which was preceded by radio journalism ... Nevermind, it will all …
My Ink Stained Fingers Episode 8 Show Notes: Sheldon Levine and the data that fuels content
Social media is a strange business. You know people for years, but only as a round picture in your browser. Sheldon Levine and I have known each other since early in the social media days but didn’t …
3 Ways to Start Writing Great Content
Simple things to kick start your content marketing Doesn't matter who you are, marketer or not, you've heard content marketing is the new best practice for all marketing. Create great content and …
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Stop Playing Content Marketing Roulette
Make a plan, define a goal, and measure the results There is a lot to starting off your content marketing program that starts off with throw everything against the wall and see what sticks. When …
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Marketing Is A Toolbox
Just a set of tools that if you master them, you can market anything I’ll put a caveat here at the beginning—I’m a self-taught, gone through the fire, and still learning marketer. I started out …
If you create content to go viral, you’ve already failed
You can’t plan on it. You can’t create for it. I see a lot of posts and tips on how to make your content go viral. Or how to get thousands of likes. Or shares. Or comments. I have a real problem …
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