BlogOn 2004:Business is blogging
Although I signed up to view the BlogOn 2004 webcasts, I never did. I have been tracking the posts from the BlogOn blog, though.
This morning both eWeek and C|Net had articles on BlogOn. The big story is that businesses are blogging. Microsoft has the very successful Channel 9 and most every new software company I've come across lately has a blog to post press releases and update announcements. Even this blog is intended to support my consulting business. Sure, I love to write, I like the practice writing and finding interesting stories, and having my own soap box isn't bad. But like Michael Sampson's Shared Spaces, this blog has the goal of raising the profile of my consulting business Larix Consulting.
Sure in about six months to a year from now blogging is going to be pass?, but that is because it is going to be part of the basis of communicating online. Just like having a website, and e-mail address, having a blog for your business is going to be one of the keys to successful online.
Excerpt from eWeek:
Blogging Catches Business Interest
BERKELEY, Calif.?Webloggers and businesses are increasingly shaking each other's hands and putting a more human face on corporations in the process, say bloggers and their proponents.
The inaugural BlogOn 2004 conference held here on Friday focused on the growing intersection between blogging and business. A series of panels explored how the collaborative form of online publishing could open more of the inner workings of companies to the public.
Excerpt from C|Net:
Blog's the word in big business
BERKELEY, Calif.–Long heralded as a way for the masses to wrest the Internet back from corporate control, the Web log has emerged as the hottest new enterprise tool.
That's a key message emerging from BlogOn 2004, “The Business of Social Media,” a two-day conference at the University of California's Haas School of Business here, where blog software providers, evangelists, engineers and others are exploring the disruptive and fertile landscape of online diaries both corporate and personal.
