When you have a great app or SaaS product, one of the hardest things to do is just explain it. You know your app the best. You know it inside and out. Every detail. Every button. Well, at least …
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Closing One Chapter, Starting Another
Closing One Chapter, Starting Another 2004 - 2014 were great, but everything has to end It’s a sobering experience when you realize that over the past 16 years you’ve written at least 2000 posts you …
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3 Ways to Start Writing Great Content
Simple things to kick start your content marketing Doesn't matter who you are, marketer or not, you've heard content marketing is the new best practice for all marketing. Create great content and …
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How Gaming the System Worked Better For Everyone
What Weight Watchers teaches us about motivation I've had to keep an eye on my weight since my first (medically supervised) diet at age 13 (13 year olds aren't supposed to have high blood …
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Stop Playing Content Marketing Roulette
Make a plan, define a goal, and measure the results There is a lot to starting off your content marketing program that starts off with throw everything against the wall and see what sticks. When …
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Marketing Is A Toolbox
Just a set of tools that if you master them, you can market anything I’ll put a caveat here at the beginning—I’m a self-taught, gone through the fire, and still learning marketer. I started out …
