This week I have my first guest on the show! Cassandra Jowett is the Senior Director of Marketing at Path Factory. Six years ago she started an in person group in Toronto for other content …
Blog
We’ve lost our authenticity.
I was thinking about how I approach writing, how I approach what we call blogging now (aka content marketing). It's just not the same. I've noticed the posts where I have to tone down "Tris", they …
Just Launching: My Ink Stained Fingers A New Podcast On Writing And Content Marketing
It’s been a while, but I thought it was time to podcast again I love making podcasts. My first one was my “Walkabout Podcast” I started in 2005 and ran for a year or so. Just me walking around the …
Without a content process your content strategy will fail
Lack of process is the kryptonite to any content marketing strategy I’ve seen it happen time and time again. People develop a great content strategy then nothing seems to work out. They’re not …
Continue Reading about Without a content process your content strategy will fail →
Stop Overthinking SEO
This is how I’ve approached SEO for over a decade. No matter what Google does with its algorithms, the content I write ranks. I follow Matt Cutts’ advice from WordCamp 2009 (when he still worked …
Announcing the Content Marketing Production Engine Program
In the decade plus I've been doing content marketing for startups, SMBs, and enterprises, there's one sure thing that will derail any content marketing effort: not having established production, …
Continue Reading about Announcing the Content Marketing Production Engine Program →
