Blog as website

Maybe my hopes for avoiding a Blubble have been dashed. Here is an excerpt from the most recent Blogger Knowledge post:

What If?
What if building a web site were as easy as surfing the web? What if it were free and it you didn't have to learn about HTML? What if you could build web pages using your current email account or add images by instant messaging Would you use it to build a personal or business web site? Yes? Okay, well here it is.
The Amazing Machine

It's called Blogger. What, you don't like that name? Eh-hem, did I mention it's free? What do you care what it's called? Stop complaining people, we haven't even started yet. With this machine, all you have to do to make a web site is visit a web site and go through the following three step process.

1. Create An Account
2. Name Your Site
3. Choose A Design

That's it. You've just created a professionally designed web site in about three minutes. You paid nothing. You owe nothing. You can even make money (see: AdSense, BlogAds, or Amazon Associates). Print it on business cards, email your family, shout it from the rooftops. Do whatever you want, it's your web site.

The blog as website idea has been getting more and more traction and I think that it is a great idea. So why is this a sign of a Blubble? Because it won't be long now before the ads start coming for “Start your website in five mins”, share knowledge with colleagues in minutes, etc. It that a bad thing? Maybe, it depends on how the “experts” handle it. When the Dot Com boom was in full swing the solution to all the world's problems could be found online. Put it online, make it a web-based application, have a multimedia website. Unfortunately, technologies to power all this great stuff hadn't developed very far and a lot of stuff was kludged together. Then there was the whole bandwidth issue. But I digress. If we can all agree that blogging isn't the solution for everyone. Blogs are cool, they are extremely easy way to publish information, and you can build a whole site around a blog. But that doesn't mean I would suggest a blog to everybody.

So let's watch the hype (I'll admit I've been guilty of Dot Com and Blog hype) and keep the software development going.

Read the Blogger article. It does, if nothing else, explain what blogs are and what they are good for.