Are You Using the Words Your Customers Are Using?
Like most of GrokDotCom's articles, this is particularly good and insightful. I always look at what search terms people use to reach my site. Interestingly, most folks arrive because of something I've posted in this blog and it relates to what they are looking for in someway. Whether I helped or hindered I don't know. Regardless, looking at the common search words and phrases associated with your site is very important. If people are looking for “functional ceramics” then somewhere in your homepage content you should have something like: “Our ceramics are functional and beautiful…”.
Just keep repeating, numbers and words, numbers and words…
Are You Using the Words Your Customers Are Using?: “Are You Using the Words Your Customers Are Using?
Numbers and words, numbers and words. Imagine Jiminy Cricket on your shoulder whispering that in your ear. Or, if you're not keen on crickets, imagine the Dallas Cheerleaders waving their pom poms as they chant that mantra over and over.
Why? Because as we say around here, numbers and words are pretty much the Alpha and Omega of ebusiness. What's it all about, Alfie? You got it … numbers and words.
Last time we talked at length about metrics, specifically your Key Performance Indicators. Numbers. Now I want to look at words, the special words that relate to you and your business. Except I'm not interested in the words you would use to describe yourself, your products or your services. I'm interested in the words your potential visitors would use. And oddly enough, they don't always call stuff what you'd call it.
Why should you care about the words your potential visitors use? ”