Posts tagged as:

PR

Was business blogging only a fad for the good times?

by Tris Hussey on November 17, 2008 · 0 comments

in Blogging, Social Media, Web 2.0

Jim Turner and I worked together at One By One Media and Bloggers For Hire when business blogging was a new and unproven way to reach customers. Yes, it was often a hard slog, but blogging was hot in the media and a lot of people were being told to “get a blog for us” so we did. Now times are a wee tougher and Jim is seeing the predictable backlash.

I can see a pattern to something that is beginning to make me think that the economy is hitting even [...]

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Bloggers and Twitter might be niches, but they’re loud niches

by Tris Hussey on November 17, 2008 · 5 comments

in Internet Life, Social Media, Web 2.0

There is more press on the Motrin ad this morning. Last night I wrote more about the peril of not being tuned into social media more than the ad itself (again, I thought it was patronising), Chip Griffin brings a more accepting take on the whole incident:

Unfortunately, Motrin ran into the Blogosphere Buzzsaw when a number of “Mommy Bloggers” and other social media leaders took exception to the video. Some objected to the spot’s suggestion that Moms might seem harried and even look a little crazy after treking around with [...]

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Motrin tries to reach out, but gets hand bitten off by potential customers

by Tris Hussey on November 16, 2008 · 5 comments

in Social Media, Web 2.0

It’s the weekend so a large company is going to get trashed on Twitter for a social media gaff. This week’s winner is Motrin.
Katja Presnal has a great summary (and the video that caused the uproar) on her blog and Mashable has a post by Sarah Evans giving some additional commentary on what went on but let me give you the short sentence version.
PR-advertising agency Taxi NYC made a site-promotion for Motrin targeted at mom’s who “wear” their babies (that is using a sling, snugglie, etc) that used a video [...]

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David Jones Makes PR Transparent, Honest, and Funny at Third Tuesday Vancouver

by Tris Hussey on September 15, 2008 · 2 comments

in Blogging, Social Media, Web 2.0

David Jones of Hill & Knowlton spoke at tonight’s Third Tuesday here in Vancouver (yes I know it’s Monday) on, essentially, PR 2.0/PR and social media. If you read David’s blog or follow him on Twitter you know that David is a straight up guy. He talks the talk and walks the walk in social media. Since I’ve been pitched by several of his colleagues at H&K, I know he’s doing a good job. In fact, after a recent pitch David touched base with me to get feedback on the [...]

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