Last night at 3TVancouver David Jones hinted at a social media site from the pharma industry would launch today. I poked him this morning for the link and he sent out the link to this—Bayer Xarelto: Online Media Centre.
Before social media purists start going bonkers about any lack of features, remember the pharma industry in the US and Canada (world-wide actually) is so heavily regulated and restricted that doing much more that this is extremely risky.
How risky? In Canada a violation of the drug marketing rules is a criminal offence, [...]
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David Jones of Hill & Knowlton spoke at tonight’s Third Tuesday here in Vancouver (yes I know it’s Monday) on, essentially, PR 2.0/PR and social media. If you read David’s blog or follow him on Twitter you know that David is a straight up guy. He talks the talk and walks the walk in social media. Since I’ve been pitched by several of his colleagues at H&K, I know he’s doing a good job. In fact, after a recent pitch David touched base with me to get feedback on the [...]
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3TVancouver,
David Jones,
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Third Tuesday