Posts tagged as:

branding

Remember when the web was young and we were all really trusting of usernames and IDs? I remember being on a woodworkers email list or news group and someone had the name/ID “Norm Abrams”. People were all excited to think they were getting email from Norm of New Yankee Workshop. Yeah, well it wasn’t him.
Things haven’t really changed have they? When someone has the ID “trishussey” you expect it to be me, right? The thing is that it isn’t always, especially where celebrities and brands are involved.
Gillian Shaw of the [...]

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