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Tag Archives: advertising
What is the business model for the Web?
Wow. Digg bleeding cash, ad revenues tanking, everyone want stuff for free–is there a smart, safe, and sane business model for the web? The same cannot be said of Digg, a site conceived by television host Kevin Rose as a … Continue reading
Was business blogging only a fad for the good times?
Jim Turner and I worked together at One By One Media and Bloggers For Hire when business blogging was a new and unproven way to reach customers. Yes, it was often a hard slog, but blogging was hot in the … Continue reading
Posted in Blogging, Social Media, Web 2.0
Tagged advertising, Blogging, business models, customer service, Marketing, microblogging, PR, Social Media, Web 2.0
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Bloggers and Twitter might be niches, but they’re loud niches
There is more press on the Motrin ad this morning. Last night I wrote more about the peril of not being tuned into social media more than the ad itself (again, I thought it was patronising), Chip Griffin brings a … Continue reading
Posted in Internet Life, Social Media, Web 2.0
Tagged advertising, community building, online advertising, PR, Social Media, twitter, Web 2.0
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Motrin tries to reach out, but gets hand bitten off by potential customers
It’s the weekend so a large company is going to get trashed on Twitter for a social media gaff. This week’s winner is Motrin. Katja Presnal has a great summary (and the video that caused the uproar) on her blog … Continue reading
Posted in Social Media, Web 2.0
Tagged advertising, health, microblogging, PR, Social Media, twitter, Web 2.0
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