Posts tagged as:

advertising

What is the business model for the Web?

by Tris Hussey on December 20, 2008 · 4 comments

in Internet Life, Web 2.0

Wow. Digg bleeding cash, ad revenues tanking, everyone want stuff for free–is there a smart, safe, and sane business model for the web?

The same cannot be said of Digg, a site conceived by television host Kevin Rose as a replacement for the editors who pick headlines for readers. On Digg, readers vote headlines up by “digging” them, or down by “burying” them.
For now, Digg is safe, insulated from the marketplace as a well-funded private company. But if Adelson no longer plans to sell the company, he will have to take [...]

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Was business blogging only a fad for the good times?

by Tris Hussey on November 17, 2008 · 0 comments

in Blogging, Social Media, Web 2.0

Jim Turner and I worked together at One By One Media and Bloggers For Hire when business blogging was a new and unproven way to reach customers. Yes, it was often a hard slog, but blogging was hot in the media and a lot of people were being told to “get a blog for us” so we did. Now times are a wee tougher and Jim is seeing the predictable backlash.

I can see a pattern to something that is beginning to make me think that the economy is hitting even [...]

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Bloggers and Twitter might be niches, but they’re loud niches

by Tris Hussey on November 17, 2008 · 5 comments

in Internet Life, Social Media, Web 2.0

There is more press on the Motrin ad this morning. Last night I wrote more about the peril of not being tuned into social media more than the ad itself (again, I thought it was patronising), Chip Griffin brings a more accepting take on the whole incident:

Unfortunately, Motrin ran into the Blogosphere Buzzsaw when a number of “Mommy Bloggers” and other social media leaders took exception to the video. Some objected to the spot’s suggestion that Moms might seem harried and even look a little crazy after treking around with [...]

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Motrin tries to reach out, but gets hand bitten off by potential customers

by Tris Hussey on November 16, 2008 · 5 comments

in Social Media, Web 2.0

It’s the weekend so a large company is going to get trashed on Twitter for a social media gaff. This week’s winner is Motrin.
Katja Presnal has a great summary (and the video that caused the uproar) on her blog and Mashable has a post by Sarah Evans giving some additional commentary on what went on but let me give you the short sentence version.
PR-advertising agency Taxi NYC made a site-promotion for Motrin targeted at mom’s who “wear” their babies (that is using a sling, snugglie, etc) that used a video [...]

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