Wow. Digg bleeding cash, ad revenues tanking, everyone want stuff for free–is there a smart, safe, and sane business model for the web? The same cannot be said of Digg, a site conceived by television host Kevin Rose as a replacement for the editors who pick headlines for readers. On Digg, readers vote headlines up [...]
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What is the business model for the Web?
Filed Under: Internet Life, Web 2.0 Tagged With: advertising, business models, Web 2.0
Was business blogging only a fad for the good times?
Jim Turner and I worked together at One By One Media and Bloggers For Hire when business blogging was a new and unproven way to reach customers. Yes, it was often a hard slog, but blogging was hot in the media and a lot of people were being told to “get a blog for us” [...]
Filed Under: Blogging, Social Media, Web 2.0 Tagged With: advertising, Blogging, business models, customer service, Marketing, microblogging, PR, Social Media, Web 2.0
Bloggers and Twitter might be niches, but they’re loud niches
There is more press on the Motrin ad this morning. Last night I wrote more about the peril of not being tuned into social media more than the ad itself (again, I thought it was patronising), Chip Griffin brings a more accepting take on the whole incident: Unfortunately, Motrin ran into the Blogosphere Buzzsaw when [...]
Filed Under: Internet Life, Social Media, Web 2.0 Tagged With: advertising, community building, online advertising, PR, Social Media, twitter, Web 2.0
Motrin tries to reach out, but gets hand bitten off by potential customers
It’s the weekend so a large company is going to get trashed on Twitter for a social media gaff. This week’s winner is Motrin. Katja Presnal has a great summary (and the video that caused the uproar) on her blog and Mashable has a post by Sarah Evans giving some additional commentary on what went [...]
Filed Under: Social Media, Web 2.0 Tagged With: advertising, health, microblogging, PR, Social Media, twitter, Web 2.0
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