BC Ferries Misses the Boat on WiFi: Maybe It Shouldn’t Be Free

This might be the only time you’ll see be advocate for non-free WiFi, but here it is. Yes, I’ve been hoping that BC Ferries would get WiFi on the ferries for, umm, ten years now. Yes, I generally oppose paying for WiFi. However, now that BC Ferries has put WiFi in I think they missed a real chance to help BC Ferries corp put some revenue in their pockets.

Fine, at most you’d be able to be online for a little over an hour. And maybe BCF doesn’t want to charge for the system when they aren’t sure they can guarantee solid service, but I hope that they are going to do more than just limit your what and where when online:

While the service will be free, passengers will not be allowed to access streaming audio or video on the ferry WiFi network in order to save bandwidth, said Marshall. “We don’t really know how many customers will tap into it,” she said. “We imagine it will be quite popular.”
link: B.C. Ferries to offer free Wi-Fi; Swartz Bay route first up

How about an online-only coupon for a cafe or something. Get someone who might be just sitting down to work to grab a coffee? Or pay for WiFi and get free admission to the Sea West Lounge?

Or maybe the fact is that when there are a ton of people onboard, the quality of the bandwidth might be just a hair above dialup.

We’ll have to see. Of course I’m not planning a trip to the Island anytime soon. Though if BC Ferries wanted to have a bunch of techie bloggers on board for a round trip on them to test it out. I’d be game for a 3 hour tour back and forth across The Straight.


  • http://grahamwilliams.ca Graham Williams

    You’ve got a good point here, Tris. I wouldn’t mind seeing a two-tiered service; free for those who just want to check their mail/IM/browse, and a paid service for those looking for better bandwidth. Keep the price reasonable and make it easy to go for the upgrade and they’d have my money every time.

    • http://www.trishussey.com/ Tris Hussey

      Exactly. Just like paying for the SeaWest Lounge. I don’t always pay for it, but when I have something to get done I do and it’s always worth it.

  • http://grahamwilliams.ca Graham Williams

    You’ve got a good point here, Tris. I wouldn’t mind seeing a two-tiered service; free for those who just want to check their mail/IM/browse, and a paid service for those looking for better bandwidth. Keep the price reasonable and make it easy to go for the upgrade and they’d have my money every time.

    • http://www.trishussey.com/ Tris Hussey

      Exactly. Just like paying for the SeaWest Lounge. I don’t always pay for it, but when I have something to get done I do and it’s always worth it.

  • http://topdownview.com Jon Jennings

    Y’ know, much though I love free, I was thinking exactly the same.

    I’m glad they’re blocking streaming (although I’ll be interested to see if they can make that work) but I think it’ll be barely capable of handling email.

    Same as you, I suspect that it’s free cos they can’t guarantee access. BC Ferries could definitely do with the cash so I’m sure they’ve thought seriously about charging for it. The idea of tying it to lounge access is a good one – if I wanted to get work done then I’d probably be happy to buy myself a space in the lounge.

  • http://topdownview.com Jon Jennings

    Y’ know, much though I love free, I was thinking exactly the same.

    I’m glad they’re blocking streaming (although I’ll be interested to see if they can make that work) but I think it’ll be barely capable of handling email.

    Same as you, I suspect that it’s free cos they can’t guarantee access. BC Ferries could definitely do with the cash so I’m sure they’ve thought seriously about charging for it. The idea of tying it to lounge access is a good one – if I wanted to get work done then I’d probably be happy to buy myself a space in the lounge.

  • Doug Ransom

    It doesn’t matter – for people who really want internet coverage on the ferry, they can use a carrier like Rogers and tether their phone. It doesn’t have to be WIFI. So maybe BC Ferries is just trying to hard.

  • Doug Ransom

    It doesn’t matter – for people who really want internet coverage on the ferry, they can use a carrier like Rogers and tether their phone. It doesn’t have to be WIFI. So maybe BC Ferries is just trying to hard.

  • http://www.trishussey.com/ Tris Hussey

    I think there just are ways BCFerries can help make it a better service. Maybe free is a lower tier (as Jon suggests) and pay gives you a little more. I’m all for free, but for something like BCFerries I think a little cash would be great.

  • http://www.trishussey.com/ Tris Hussey

    I think there just are ways BCFerries can help make it a better service. Maybe free is a lower tier (as Jon suggests) and pay gives you a little more. I’m all for free, but for something like BCFerries I think a little cash would be great.

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