You ready for a night of hard-core, you-can-use-it-right-away social media for business info? Sure I know you got a taste of metrics with Guacira’s Third Tuesday talk last night, but that was last night and we’re talking not just one, or two, but three speakers tomorrow night!
Social Media Club Vancouver’s May event is all about Strategy, Metrics, and Competitive Intelligence—Next Event: May 27th – Social Media 101: Strategy, Business Intelligence & Metrics—and for a paltry $15 you get to hear Guacira Naves, Kemp Edmonds, and (oh yeah) me talk about a few of our favourite topics. If hearing us talk isn’t enough, there will be food too, so come on…it’s dinner and a show!
My part of tomorrow’s entertainment will be the competitive intelligence portion of the evening, and although I’m going to focus on Twitter, don’t think I’ll give short shrift to other ways of giving you and your business that extra info-edge. Believe it or not, I’ve been doing online competitive intelligence since my days in the pharmaceutical industry. Back then it was a little harder to work with because of the rules around reporting adverse drug reactions (“No, I don’t know purplekitty99 is, they just mentioned on a message about that Flonase made their nose drip…”), but since 2004 I’ve been using Drupal and WordPress to pull in and analyze competitive intel from a wide variety of sources for a huge range of clients.
As I’ll talk about tomorrow, Twitter presents a very interesting problem. First there is a huge amount of noise to the data, so getting good search results becomes a dark art. Then there is the whole matter of following potential sources of specific news and how to organize those to work for you. Yeah, it can get interesting.
Don’t worry I have a growing list of tricks up my sleeve, and just drinking lots of coffee to enhance reading speed isn’t one of them (doesn’t hurt though).
I hope to see you tomorrow night…if you want to go make sure you sign up at the Eventbrite page so we can have food for you—Social Media 101: Strategy, Business Intelligence, & Metrics – Eventbrite.
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