I guess I’ve been busy lately. Haven’t been posting (or tweeting) much, at least publicly. So does this mean that I suck as a blogger?
One of the most common questions I’m asked when I’m talking about or teaching blogging is “How often should I post?” It’s easy to answer with a smug “As much as you want to…”, but what people really want to know is how much time this new thing will take up in their lives. If you’re a starting a business blog, chances are that you can’t just devote 100% of your time to blogging. Even as a hobbyist you can’t blog all the time. So how much is enough?
My advice always the same, if you’re trying to build traffic to your blog, 3-5 posts a week is the minimum. That’s a lot of posts, well not really, but it certainly seems so when you’re starting out. The first couple weeks might be easy—you still feel like you have a lot to talk about—but after a month or so you might feel like you have nothing left to say or that you just don’t have time to blog.
That’s okay.
Let’s face it, there aren’t many folks who can keep up a 3-5 posts a week level, unless you’re being paid to blog. So the question is, do you have to keep blogging hell-bent for leather to still be a good blogger?
No, not at all. The question you ask yourself isn’t “how much should I post?” but “why am I posting in the first place?” because this is what will ready guide you. Business blog? New products, important company news, that’s important. Hobby or personal blog? How about, just when you feel like it?
A great blogger isn’t someone who blogs a lot, but someone who writes good stuff. Interesting stuff that other people like to read. Recently, in all honesty, I haven’t felt like I wanted to blog. I’ve just finished writing Using WordPress about two weeks ago, so I’m a little burned out on writing. I’m in transition between projects so I’m letting things sink in and give my brain some time to get perspective on blogging, WordPress, and just “stuff”.
Perspective is important. Feeling like you want to write is much better than feeling like you have to write. So when you feel like you just don’t have something to say right now, don’t sweat it. Wait until you do and then write it out. It does make a huge difference.
And just because you don’t post for a week (or two) doesn’t mean you suck as a blogger.