It seems that a week doesn’t go by without receiving at least a few requests to be a fan of this or that on Facebook. Most of the time the requests come from friends, so I’m happy oblige, of course that doesn’t mean I’ll probably ever go back to that fan page (Facebook updates still don’t hit my radar in any meaningful way) but I’m a fan nonetheless. And like all new, shiny social media doohickies, people are also flocking to make their Facebook fan pages.
But maybe they shouldn’t be.
No, I’m not being a Facebook curmudgeon in this case, I’m only being pragmatic. Corvida Raven sums up it all well in her post on Facebook Fan Pages, Facebook just isn’t for all markets and demographics. I think if someone if trying to get you to hit all the social media outlets “just because”, then they’ve drank a wee too much of the social media Kool-Aid.
Even if your demographic is on Facebook, do you have the time to devote to it (which is one of Corvida’s points)? Are you trying to blog, tweet, and Facebook with your brand? A good, solid blog should have at least three-five posts a week.
Have you noticed that I’ve been posting here more? Yeah, because I needed a kick in the pants. My blog was snagging and it needed a boost. Am I going to build a FB Fan Page? Maybe for Create Your Own Blog, but not for myself.
Remember, time is a non-renewable resource. Use it wisely.
Tris Hussey is a writer, teacher, blogger, and speaker on all facets of Internet life, WordPress, and social media. If you are interested in having Tris speak, teach, lead a workshop or consult for you, feel free to email tris [at] trishussey [dot] com.
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I couldn’t agree more. In some cases, it doesn’t seem like there’s much purpose for the FB pages except to say “Hey, we have a Facebook Page!”