In 2005 it was live blogging, in 2009 it’s live tweeting, letting people know what is going on at a conference has changed a lot in a few years. Back in 2005, it was pretty easy to keep the back channel private and public discussions (relatively) on topic. Now because a conference hashtag can take off in less than an hour, back channel discussions suddenly become not only public, but uncontrollable.
I saw Sarah Perez’s write up on RWW this morning about a new service called ParaTweet which is trying to put some control on the discussion:
f you’ve ever been to a conference or some sort of large event, you’ve probably seen a live Twitter stream in action. Up on a big screen in a prominent place, often the stage itself, the live stream tracks the relevant hashtags or keywords about the event, be it a conference, a panel, a meetup, or some other sort of heavily-tweeted gathering. But sometimes there’s an issue with displaying the raw, unfiltered tweets in this way: they can be disruptive. All it takes is one Twitter user trying to be funny – or, worse, a troll saying something rude – to take the discussion off course.
link: A New Way to Mute the Backchannel: ParaTweet for Live Events
If I’m reading this right, what you’d do is make sure that only ParaTweet was displayed on conference monitors, etc instead of Twitter search or Twitterfall. While I this makes sense, the idea of “controlling the conversation” is a little overblown.
Of course the conference organizers can’t “control” the conversation, but what the can do is try to limit the public presentation of it. While this is a good idea, I think there is a huge potential to backfire. What if a controversial topic at the conference takes on a life of its own and the conference organizers don’t want it presented? You can imagine rogue TwitterFalls and searches appearing.
That said, I think for a conference environment it will be something to try, if nothing else to give a cohesive view of the conference. I’d pair ParaTweet with Twitterfall so folks can see the firehose and the filtered version.
Chirp, chirp.
