Comments on: What is the business model for the Web? http://trishussey.com/2008/12/20/what-is-the-business-model-for-the-web/ Social Media News, WordPress Info and Opinion from Tris Hussey author of Create Your Own Blog, Using WordPress and Teach Yourself Foursquare Wed, 01 Sep 2010 23:48:00 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Newspaper sales must evolve too - it starts with classifieds | Tom Altman’s Wedia Conversation http://trishussey.com/2008/12/20/what-is-the-business-model-for-the-web/comment-page-1/#comment-6308 Newspaper sales must evolve too - it starts with classifieds | Tom Altman’s Wedia Conversation Fri, 06 Feb 2009 14:28:55 +0000 http://www.trishussey.com/2008/12/20/what-is-the-business-model-for-the-web/#comment-6308 [...] What is the business model for the Web? (trishussey.com) [...] [...] What is the business model for the Web? (trishussey.com) [...]

]]> By: Jon Husband http://trishussey.com/2008/12/20/what-is-the-business-model-for-the-web/comment-page-1/#comment-6117 Jon Husband Sun, 21 Dec 2008 09:42:44 +0000 http://www.trishussey.com/2008/12/20/what-is-the-business-model-for-the-web/#comment-6117 I had forgotten the term that is more precise than ad-to-sales ratio ... it's "cost-per-action" I had forgotten the term that is more precise than ad-to-sales ratio … it's "cost-per-action"

]]> By: Jon Husband http://trishussey.com/2008/12/20/what-is-the-business-model-for-the-web/comment-page-1/#comment-6116 Jon Husband Sun, 21 Dec 2008 09:26:58 +0000 http://www.trishussey.com/2008/12/20/what-is-the-business-model-for-the-web/#comment-6116 I think you are right .. and what's more, I believe that the capabilities to address your premise are out there. All it will really take is the ability to easily, and consistently, track the path from ad impression and / or click-through to fulfillment (ad-to-sales ratios). CPM rates have always been a proxy / estimate with respect to this. If I am not mistaken this is what the "gesture economy" and the tracking of clickstreams was / is all about (Steve Gillmor used to talk about this all the time and was supposed to launch something called the <a href="http://www.caropepe.com/home/archives/2006/06/gnomedex_60_ste.php" target="_blank">Attention Operating System</a>, which I believe morphed into the Attention Trust) and there were a few companies that started in on assembling and implementing the necessary technical components. And of course there's always "post-centric advertising", no ? As always, good inventory, knowledge of useful key words (and in the best of all worlds, a kick-ass algorithm that made relevance better that AdSense) will be necessary. You know all this, you helped figure out a bunch of it a couple of years ago. I think you are right .. and what's more, I believe that the capabilities to address your premise are out there. All it will really take is the ability to easily, and consistently, track the path from ad impression and / or click-through to fulfillment (ad-to-sales ratios). CPM rates have always been a proxy / estimate with respect to this.

If I am not mistaken this is what the "gesture economy" and the tracking of clickstreams was / is all about (Steve Gillmor used to talk about this all the time and was supposed to launch something called the Attention Operating System, which I believe morphed into the Attention Trust) and there were a few companies that started in on assembling and implementing the necessary technical components.

And of course there's always "post-centric advertising", no ? As always, good inventory, knowledge of useful key words (and in the best of all worlds, a kick-ass algorithm that made relevance better that AdSense) will be necessary. You know all this, you helped figure out a bunch of it a couple of years ago.

]]> By: Anthony Nicalo http://trishussey.com/2008/12/20/what-is-the-business-model-for-the-web/comment-page-1/#comment-6100 Anthony Nicalo Sat, 20 Dec 2008 09:11:05 +0000 http://www.trishussey.com/2008/12/20/what-is-the-business-model-for-the-web/#comment-6100 It sure is an interesting time. Seems like the best revenue models on the web are the ones that use it to sell something offline. I am sure that @garyvee and @gapingvoid could tell us all a thing or two about measuring it. It sure is an interesting time. Seems like the best revenue models on the web are the ones that use it to sell something offline. I am sure that @garyvee and @gapingvoid could tell us all a thing or two about measuring it.

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