Comments on: Motrin tries to reach out, but gets hand bitten off by potential customers

By: Tris Hussey

Tris Hussey — Tue, 18 Nov 2008 03:21:07 +0000

Thanks Dave. Now as Chip points out in my later post http://www.trishussey.com/2008/11/17/bloggers-and-twitter-might-be-niches-but-theyre-loud-niches/ they could have been listening, but just laying low.

By: Bloggers and Twitter might be niches, but they’re loud niches | Internet Life | A View from the Isle

Mon, 17 Nov 2008 20:16:23 +0000

[...] is more press on the Motrin ad this morning. Last night I wrote more about the peril of not being tuned into social media more than the ad itself (again, I thought it was patronising), Chip Griffin brings a more accepting [...]

By: Dave Knox

Dave Knox — Mon, 17 Nov 2008 11:26:48 +0000

Tris – Brilliant points. Brands can’t ignore the power of Social Media. Not every brand should have a blog, Twitter account, etc…BUT you should be listening to the people who do. It’s going to be a rough day for the Brand folks out in New Jersey

By: Tris Hussey

Tris Hussey — Mon, 17 Nov 2008 05:04:12 +0000

Thanks for the comment! Yeah exactly, a few tweets, pulling the video last night would have helped a ton. A blog post, maybe something like a user-submitted “I can do better” commercial thing on YouTube.

Hmm, maybe I should specialize in Social Media SWAT. Drop in, save the day, walk of into the sunset.

By: Guru of New

Guru of New — Mon, 17 Nov 2008 04:52:47 +0000

Tris, Great post, especially the 'three levels of regulatory approval.' As an ex-agency Creative Director, I remember those days all too well and can well imagine the panic. What I don't get though is that typically traditional corps like McNeil/J&J hire the hippest, coolest wet-behind-the-goatee hotshots to do their (especially video) creative. (And then of course water it down) The creatives are exactly the type that usually are on twitter -- geeky early adopters like you and me. So was there some kind of Burning Man redux this weekend that kept Taxi offline? Why did no one from the agency/PR side pick up on this phenom until tonight? Well, actually, we have yet to hear from them. We've only heard from VP Kathy at McNeil. I find this all hugely ironic after spending last week at the awesome WOMMA summit in Vegas, where legions of smarty pants social media gurus could have stopped this mishagash in one tweet. Yes, they should absolutely hire us yesterday. (In fact, probably 80% of the calls/emails I get these days are Social Media SOS!.) Guru of New´s last blog post..MotrinGate: Twitter Moms Abuzz Over Motrin Video.