Comments on: Bayer’s baby steps into social media with the Xarelto Online Media Centre

By: radical trust: SMPR Year Two. What’s Hot, What’s the Bother?

radical trust: SMPR Year Two. What’s Hot, What’s the Bother? — Wed, 08 Oct 2008 15:58:51 +0000

[...] other posts relating to various SMPR issues: A View from the Isle:Bayer’s baby steps into social media with the Xarelto Online Media Centre Copyblogger: How to [...]

By: Tris Hussey

Tris Hussey — Tue, 16 Sep 2008 20:28:45 +0000

Exactly. I fought lots of battles just to get a logo on an asthma brochure. Let’s not even get into the patient info sites. I’m hoping we see this done company-wide and not just per brand.

By: Tris Hussey

Tris Hussey — Tue, 16 Sep 2008 20:28:00 +0000

Exactly. I fought lots of battles just to get a logo on an asthma brochure. Let’s not even get into the patient info sites. I’m hoping we see this done company-wide and not just per brand.

By: David Jones

David Jones — Tue, 16 Sep 2008 20:26:05 +0000

I really appreciate your perspective on this. We've got the ability to turn features on as we move forward, but this is a very ginger first step into taking existing PR information and making it work a little harder on the web. It's an experiment that I hope leads to some further activity in the pharma industry. In the U.S., there have been quite a few firms i.e. J&J and Abbott that have launched YouTube Channels with their Video News Releases all over them. It's an interesting time to be involved in the pharma communications business to say the least. David Joness last blog post..Social Media and the Canadian elections

By: David Jones

David Jones — Tue, 16 Sep 2008 20:26:00 +0000