David Jones of Hill & Knowlton spoke at tonight’s Third Tuesday here in Vancouver (yes I know it’s Monday) on, essentially, PR 2.0/PR and social media. If you read David’s blog or follow him on Twitter you know that David is a straight up guy. He talks the talk and walks the walk in social media. Since I’ve been pitched by several of his colleagues at H&K, I know he’s doing a good job. In fact, after a recent pitch David touched base with me to get feedback on the pitch. No resting on his laurels there.
Rebecca Bollwitt did her usual awesome job live blogging the whole talk, but here are a couple things that stood out for me.
As David was talking about the “rules” that H&K works under, it became clear to me that the line between our professional and personal lives has become increasingly blurred in this new social media world. What you say on your personal blog does have implications for your work like it never has before.
Sure it was always a part of work life that if you made and ass of yourself in public (or semi-public), you’d have to pay the piper at work, but now, now when something you say can be around the world before your hangover is gone, you have to be very careful.
I was also struck by all the things that David talked about working with clients that he wasn’t selling them a quick fix. There aren’t shortcuts or easy ways to get there. You have to work at it and be willing to go for the long haul because as David said, when you start into social media it’s “an invitation to a conversation.”
You can’t cheat or ghostwrite that, although one member of the audience said he does ghostwrite blogs for clients (wonder where those blogs are).
As a gift to us, okay it’s been out for a while, was David telling us to check out his blog metrics dashboard post to “steal” his example which could also become a WP plugin in the future (now that would rock).
I’m now looking forward to the Brew 2.0 event tomorrow night…who doesn’t like free beer?
Tris Hussey is a writer, teacher, blogger, and speaker on all facets of Internet life, WordPress, and social media. He is the author of Create Your Own Blog: 6 Easy Blogging Projects to Start Blogging Like a Pro and Using WordPress.
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Tris, thanks for the recap. It was good to see you in the flesh again…probably was the first mesh in Toronto that I saw you/met you for the first time. It was a lot of fun hanging with the Third Tuesday Vancouver group. I hope it wasn’t too much inside baseball for the crowd, but since we’re all residents of the same social media town, so I figured it was OK to let you guys come inside one PR agency’s house and see what they keep in their medicine cabinet.
David Joness last blog post..Social Media and the Canadian elections