Lavalife is quickly moving from the younger crowd to, well, their parents with the launch of LavalifePRIME an online dating site aimed at the 45+ crowd.? From their press release:
?Single Boomers aren?t interested in spending their time on mainstream dating sites where they compete with 20 and 30-somethings, or trendy social networking sites where the overall users are much younger with very different interests from their own,? said lavalifePRIME Boomer Lifestyle Expert, Agneta Owen. ?Baby Boomers are an extremely Internet saavy and socially and sexually active group, but many have already experienced a broad array of relationships or been married before. Today, they are looking to stay social, explore new horizons and meet interesting new people that are in the same place in life as they are, which is exactly what inspired lavalifePRIME.?
lavalifePRIME is an evolution in traditional relationship sites, developed specifically for Boomer?s lifestyles and interests. The new site, http://PRIME.lavalife.com, provides users with the opportunity to connect with other singles 45+ based on their hobbies, interests and specific outlook on relationships. LavalifePRIME offers something for all types of mature singles – a place to explore new relationships and friendships, as well as seek out travel companions, activity partners, and information on the latest trends, tips and feature articles. The site also includes forums on a wide variety of topics where members can discuss anything from how to fight aging to the meaning of life. Source: lavalifePRIME BLENDS SOCIAL NETWORKING AND ONLINE DATING
It seems to be a fact of the baby boomer generation that divorce and serial monogamy because accepted parts of the culture.? LavalifePRIME also has sections for those getting back into the dating scene, especially the online dating scene, something that is a great addition.? I would also expect that affinity groups will start forming for hobbies etc.? This move follows Match.com adjusting their focus as well to the growing number of baby boomers dating.
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