I followed a mention of Jeremy Pepper on Eric Rice’s blog on Jeremy’s genuine interest in technology. Jeremy isn’t your typical PR person. As you can tell from his post, he gets the new technologies because he uses them. Like a true geek, he checks new stuff out because he thinks they sound interesting or cool:
You see a pattern? I join these sites out of an interest in them. Not because I am looking at it from a PR view point, but because I like to learn and see what is new out there, and to see what new communities are being formed. Hell, I was early to Orkut and Friendster as well, and see what did and did not work there. There are sites that I join to test out and try, and I forget that I am a member there.
But, this is about walking the walk, and being part of communities. There are tons of bloggers out there – and that’s another thing, where I read blogs and watch podcasts to see what is being said, and out of interest – that like to talk about community, but unless it has to do with him/her, they could care less. And, that’s what makes bad PR counsel: selfishness, and lack of caring or understanding of communities. And, that is what bothered me at the conference today – it needs to be about the community. You can’t just expect people to come anymore, but you need to go where they are and want to be part of that community. Source: POP! PR Jots: Being an early adopter – by Jeremy Pepper
This is what will make the difference between someone who can help you in reaching out to bloggers or hurt you. There are social mores to respect. There are ways of leveraging the myriad of technologies to your advantage, in a good way. I’m sure Jeremy has a ton of tricks up his sleeves that who his clients (like pulling mentions of them (seemingly) out of thin air). Jeremy is a guy I look forward to hanging out with at any conference. Hmm, maybe he’ll be at WordCamp (even though he uses Blogger 
).
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